As a reseller of Canon inkjet paper, we are pleased that Canon Solutions America has published a helpful new white paper: “Smart Media Decisions for Your Wide Format Printer.”
The paper can help AEC firms, GIS users, retailers, schools, universities, and other users of Canon wide format inkjet printers and Canon inkjet paper understand that they can get more from their printers by trying inkjet media other than coated paper.
The authors of the white paper emphasize that “Whether you have a monochrome CAD printer or a state-of the-art color machine, you can choose from an extensive variety of media options for color and black-and-white applications.”
Selecting the right inkjet media not only affects the overall quality of your prints, but can also help you get the most from your investment in a wide format printer. With the right choice of inkjet media, your wide-format inkjet printer can:
- Help your business attract new clients
- Streamline construction workflows and reduce errors in the field
- Generate sales at point-of-purchase (POP)
- Exceed customer expectations and demonstrate your commitment to quality
- Build awareness of events, service opportunities, and resources
- Differentiate your company
But with the hundreds of printable substrates now available, choosing the right media can be daunting. In the white paper, Canon Solutions U.S.A. recommends five questions that can help guide your media-selection process.
1. What’s the application?
Are you printing short term, point-of-purchase signage? Or do you require architectural renderings and client presentation materials? Are you printing posters and banners for campus events or displaying student projects? The types of prints you want to produce will guide your media selection.
2. What are you trying to achieve?
Are you seeking to reduce errors and streamline workflows? close a deal with a potential client? increase sales? Will you want to change the graphics frequently? The right media choice can have an impact on how you achieve your ultimate goal.
3. How will the output be used?
Evaluate how and where your printed output will be used. Prints that will be used outdoors require different media than prints that will be posted indoors. Prints that will be showcased on an easel also may require different media than prints that will hang on a wall. The length of time the print will be displayed also matters.
4. What’s your budget?
While no business can afford to ignore the cost of inkjet media, using the wrong type of media can undermine your efforts to optimize the performance of a poster, sign, map, photo, or presentation. Many of the newer media choices are less expensive than you think.
5. Have you explored all the media options compatible with your printer?
Even the most basic four-color CAD inkjet printers can handle a wider variety of inkjet media than you may realize. If you haven’t yet tried different media options, some key capabilities of your wide format printer are being underutilized. Consult your printer specifications (or call an inkjet-media specialist at Freedom Paper at 866-310-3335) to better understand the full spectrum of materials that your printer can handle.
The white paper notes that the media options most commonly suited to the needs of AEC companies, GIS firms, retailers, and educational institutions include:
- Presentation bond
- Synthetic paper
- Gloss or matte photo paper
- Backlit film
- Self-adhesive products
While learning more about these options can seem overwhelming, taking the time to understand each of these media types can help you more effectively choose the right type inkjet media for a specific application.
Freedom Paper offers a wide assortment of Canon inkjet paper. For specific suggestions about which type of inkjet media would be best for an upcoming project, please call us at 866-310-3335. Tell us what model printer you use and how the print will be displayed or handled, and we can help you choose a paper that will be most cost-effective in meeting the requirements of the job.