A public awareness campaign (Print. The Movement) has been launched to remind people to print more of their photos.
According to industry estimates, professional and amateur photographers worldwide will take about 14 trillion pictures in 2017. One unintended consequence of this boom in photography is that many photographers and consumers no longer make prints of their images.
According to data gathered by Professional Photographers of America (PPA), a staggering 53 percent of consumers have not printed a photo in more than 12 months, 70 percent do not have photo albums, and 42 percent no longer print photos at all.
Without the existence of prints, 42 percent of people ages 30 to 44 are likely to look back decades from now and wonder what happened to photos from their childhood, vacations, and holiday get-togethers with relatives, and friends.
Technology is changing so fast that photos taken five or six years ago are stored on devices that are no longer supported. It is a problem for professional photographers and amateurs alike.
“Unless we change our ways, I think time will prove that we have gambled away our family histories — trusting too much in our ability to protect our memories on our phones, tablets, and other devices,” said PPA CEO David Trust. “It is a failed notion that we will all pay for.”
PRINT. The Movement
To help highlight the importance of saving images in non-digital form, PPA has partnered with industry leaders to launch Print. The Movement. This awareness campaign will help consumers see the value in showcasing and preserving their lives through high-quality prints, albums, and other photographic displays.
At PPA’s Imaging USA conference in San Antonio January 5-10, 2017, photography professionals will teach their colleagues about how their businesses can benefit from promoting themselves as “print artists.”
As photographer Tim Walden points out, “With so much photography never touching paper or canvas, there has never been a better time to perfect the art of printing and specialize as a print artist.”
Some professional photographers have already started heeding the message.
When Krista Lee Newbill of Krista Lee Photography in Nashville decided to stop selling digital files and only sell prints, she saw an increase in her customer base and a boost in her bottom line. Foot traffic in her storefront also rose, with clients seeking her artisanal, hand-crafted images.
“It’s so easy to get busy and not have time for prints,” says Newbill. She is convinced that professional photographers can play a part in helping more people display and preserve their memories.
Photographer Bryan Caporicci posted a YouTube video that emphasizes that technology comes and goes and “Photography is best enjoyed in print.”
PRINT. The Movement is being supported by a consortium of imaging companies and photo labs, including American Color Imaging (ACI), Bay Photo, BWC Printmakers, Canon, Canson Infinity, ChromaLuxe, Collages, Finao, Fundy Designer, GW Moulding, H+H Colorlab, Hahnemuehle, Kodak Alaris, Marathon, Meridian Profession Imaging, Miller’s, Simply Color Lab, Tyndell Photographic Packaging, and White House Custom Colour.
Is There a Gap in Your Company’s Photo Archives?
While “PRINT.The Movement” is targeted at consumers and the photography professionals that serve them, business professionals might want to heed the message too.
If you haven’t made archival prints of memorable events and milestones in the life of your organization, future employees may not be able to retrieve the image files they need to visually tell your organization’s story.
At Freedom Paper, we can recommend printers, inks, and papers that can help you make prints that will last for generations. Visit our website www.freedompaper.com or call us at 866-310-3555 for recommendations.