Thirteen Tips for Designing Banner Stand Graphics
Designing banner stand graphics isn’t difficult if you understand a few basic principles. If your organization has a full-color wide-format inkjet printer for photos and graphics, you can use inkjet popup film from Freedom Paper to print replacement graphics for an existing banner stand or a new stand purchased for a specific event.
Portable banner stands make it easy to post messages about your company and services anywhere you meet customers and prospects face-to-face. A huge variety of banner stands for temporary or long-term use can be purchased online from display-product sites such as Displays2go.com. Some lightweight, temporary banner stands cost less than $35.
Use banner stand graphics to promote upcoming events, and/or set up a banner stand at the entrance of rooms in which events will be held. At trade shows, use banner-stand graphics to announce special promotions or serve as a low-cost backdrop to tabletop exhibits.
Like a Magazine Ad Viewed from Afar
Designing an eye-catching banner-stand graphic is similar to designing a magazine ad to promote your firm’s brand. The main difference is that the banner-stand graphic must make a strong impression when viewed from a distance of 3 ft. to 20 ft.
DO use the template supplied by the banner stand manufacturer. The template indicates how much surface area of a banner is available for graphics and how much margin you should leave to attach the printed banner to the stand.
DON’T try to cram too much information on the banner. Use one banner stand to convey one main message. If it takes longer than 3 seconds to understand the main message, your banner has too much copy.
DO use one large eye-catching image instead of several smaller images. The best way to make a quick impression is to use a striking visual that expresses something noteworthy about your organization. A collection of smaller images can distract from your key message.
DO use big, bold type and short, punchy phrases. Try to limit your main graphic message to 6 words or less. If the banner stand will be viewed from 3 feet away, type should be at least 2 inches high. Use 4-inch type if the banner stand will be viewed from 6 feet away and 6-inch type if you want to banner to be legible from 9 feet away.
DO use a sans serif font such as Helvetica or Futura to make the copy easier to read quickly.
DON’T include specific dates or limited-time promotion offers if you want to re-use the graphic at future events.
DO use high-resolution files for images. In most cases a 150 dpi image at full size will look fine. If you’re starting with a 300 dpi photo, it can be enlarged up to 3 times its original size before it starts losing quality. When ordering a stock photo for the graphic, choose the largest size available.
DO include your company logo and website on the banner graphic. If the people you are targeting are adept smartphone users, add a QR code along with a short message encouraging them to scan the QR code for online access to a special offer or more information.
DO use a high-quality vector file instead of the logo from a business card. A vector file is an EPS or AI file created in Adobe Illustrator instead of a PSD or JPEG pixel-based image file prepared in Adobe Photoshop. (Online tutorials can show you how to convert JPEGs to vector files in Adobe Illustrator.) In addition to logos, vector files are best of large illustrations and decorative typography.
DO use contrasting colors, such as light-colored text on a dark background, or dark text on a light background. Use no more than 3 colors on the banner, and make sure the colors match the mood of your message. Because a banner-stand graphic can be a branding tool, consider using the typography and brand colors that match your brochures and other marketing collateral.
DON’T use a textured background behind the copy. A texture will make the copy harder to read from a distance.
DO understand where the banner will be placed. For example, if the banner stand will be set up behind a meeting-room registration table, make sure that the key message on the banner won’t be hidden behind people sitting at the table. Try to keep the most important copy and images at least 4 to 6 feet above the floor. If the banner stand will be placed in front of ambient light sources, choose a pop-up banner film with a block-out layer to keep the lights from shining through.
DO choose the right inkjet material for the display conditions. Because lighting requirements can vary from site to site, you will probably prefer inkjet media with a matte surface so the graphics won’t reflect glare from overhead lights. For roll-up banner stands (in which the graphic is stored on a roll in the base of the display), you will want a flat, durable polypropylene inkjet roll-up film that won’t kink or curl at the edges. Inkjet-printable fabrics can also be used in banner stands. While fabrics can offer a softer, classier look, the graphics may not be as durable as a graphics film for multiple uses.
Call Us for Help!
On the Freedom Paper website, you can find an assortment of inkjet popup films and other wide-format inkjet media rolls for banner-stand graphics. Call our customer-service team at 866-310-3335 if you need help selecting the product that’s right for your project.
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