ArtSure Program Gives Buyers of Inkjet Art Prints More Confidence
If you sell high-quality inkjet art prints or provide printmaking or framing services, you may be interested in ArtSure.
ArtSure is a Fine Art Trade Guild program through which Guild members can register their limited edition art prints and assure buyers that the materials used to create inkjet art prints have been independently tested to meet archival standards for lightfastness and permanence.
The Guild defines an “art print” as either a handmade original by an artists/printmaker or a reproduction made by digital printing (giclee) or photomechanical equipment (offset lithography).
The Fine Art Trade Guild also sets standards for conservation picture framing and advises buyers of limited-edition prints to use conservation framing to keep their prints in mint condition.
The Fine Art Trade Guild
The Fine Art Trade Guild is a London-based international trade association for artists, art publishers, fine art photographers, fine-art printmakers, restorers, retailers, and framers.
All members of the Fine Art Trade Guild agree to stand by the Guild’s Code of Ethics and use the Fine Art Trade Guild logo as a sign of their commitment to the Guild’s code.
The organization originated as the Printsellers’ Association in 1847 and has continued to update its standards and guidelines as printing methods and materials have evolved.
The Guild’s Print Standards have become increasingly important with the proliferation of wide-format inkjet printers. Today, people who don’t really understand all the issues that affect print quality, longevity, and color can easily make and sell art prints.
The presence of the ArtSure logo assures print buyers that the print was made with inks and papers that will stand the test of time when properly stored and displayed.
Certification of Quality
The ArtSure™ quality-assurance program was introduced in 2015 and is based on print quality standards that the Fine Art Trade Guild has used for many years. To receive a certification of quality, manufacturers submit ink and paper combinations to a testing laboratory accredited by the UKAS (United Kingdom Accreditation Service) or similar organization in other countries.
The Guild print standard requires paper to be at least 250 gsm, with an acidity level between pH7 and pH9 to minimize the risk of discoloration. Colors should be relatively lightfast, scoring 6 or more on the Blue Wool Scale standard of measuring the permanence of colorants.
The Guild maintains a freely accessible list of all ink and paper combinations that have been tested and approved. Artists can refer to this list when making print editions they want to register for the ArtSure database.
The brands of inks the Fine Art Trade Guild has used to certify the quality of fine art prints made on these materials include: Canon LUCIA, Epson UltraChrome, and HP Vivera pigment.
For more information about the Fine Art Trade Guild and the guidance it provides to buyers of fine art prints, visit: www.fineart.co.uk