Print Your Best Photographs From National Photo Month

May is National Photo Month. It’s a time to learn more about the art of photography and expand your shooting, editing, and printing skills.

If you would like to print some of the most memorable images you captured this month, check out the huge variety of inkjet photo papers we offer for aqueous inkjet photo printers such as the Canon imagePROGRAF PRO Series of wide-format inkjet photo printers, HP Designjet Series Z printers, and Epson Stylus Pro and SureColor P printers.

Whether you are a professional photographer, photography enthusiast, graphic design studio, or print-service provider, you can find multiple brands of inkjet photo papers, art papers, and canvas on the Freedom Paper website.

If you want to make prints that will last for generations or curate a week-long exhibition of photos shot by students or employees, we can recommend some great inkjet papers. We offer museum-quality fine art photography papers from Hahnemuhle, Moab, and Innova as well as everyday photo-printing papers from Kodak, Canon, HP, Sihl, Magic, and our own Freedom Paper line. Below are just a few of the options.

Image courtesy of Kodak PROFESSIONAL inkjet media

Kodak PROFESSIONAL Inkjet Photo Papers

“National Photo Month is about remembering meaningful moments with photography,” according to our friends at Kodak. May is the unofficial kick-off of summer and new beginnings including graduations, proms, and weddings.

To print portraits for schools, families, and graduations, try rolls or sheets of one our best-selling photo papers:

KODAK PROFESSIONAL Inkjet Photo Paper, Lustre 255 gsm

The smooth Lustre photo paper supports the color gamut needed for detailed images and gives skin tones an appealing, natural look. Plus, Kodak Professional Inkjet Photo Paper Lustre has received ArtSure certification from the Fine Art Trade Guild.

Using ArtSure certified media lets print buyers know that your inkjet photo paper has been independently tested for archival properties of lightfastness and permanence.

The Fine Art Trade Guild was founded in 1847 as the Printsellers Association. The Guild’s print quality standards were established years ago and have been tried and tested.

If you click here, you can see the full list of ArtSure-certified media, including many photo and photo-art papers from Hahnemuhle and Innova.

Innova Editions Papers for Fine Art Photography

Freedom Paper now carries Innova’s Editions® collection of six exceptional papers for discerning digital printmakers who value tradition, quality, and durability when using inkjet printing systems to make fine art and photo prints.  The collection includes two fibre-based fine-art photography papers coated to be digital equivalents of papers used in classic silver-halide and platinum photo printing.

Innova Editions Exhibition Cotton Gloss 335 gsm (IFA-45) was developed to match the classic aesthetics of fine art photographs made with palladium/platinum darkroom printing techniques. This unique natural-white cotton 15-mil paper has a smooth gloss cotton-grained surface. (This paper was formerly known as FibaPrint Warm Cotton Gloss, 335 gsm)

Innova Editions Exhibition Photo Baryta 310 gsm (IFA-69) features a pure white. 100 percent barium-sulfate surface with a fourdriner-made archival alpha-cellulose base paper. The ultra-smooth gloss print surface supports an excellent color gamut and exceptional Dmax. With the Crystal Layer inkjet coating technology used on this paper, you can reproduce your photographic artwork on the same paper used in traditional silver-halide darkroom printing. (This paper was formerly known as FibaPrint Baryta 310 gsm.)

Use Innova Art Editions papers to make limited or open editions of fine art and photo prints, photo and art portfolios, photo and art restorations, photo albums, memory books, greeting cards, and postcards. Profiles are free and can be downloaded from

Expanded Selection of Metallic Inkjet Photo Papers

Freedom Paper also offers an expanded selection of metallic inkjet photo papers. Metallic paper for inkjet printing features a super-high-gloss, silvery or pearlescent luster that can add depth and dimensionality to portraits, landscapes, and architectural photos. Products that can be ordered from the Freedom Paper website include:

KODAK PROFESSIONAL Inkjet Photo Paper, Metallic 255 gsm

Moab Slickrock Metallic Pearl 260 gsm

Moab Slickrock Metallic Silver 300 gsm

IFA71 Innova Photo Metallic Gloss 260 gsm

IFA 72 Photo Metallic Lustre 260 gsm

Hahnemuhle Photo Rag Metallic 340 gsm

Hahnemuhle Photo Rag Metallic is available in sheets and rolls.

You might also want to experiment with a metallic canvas: Hahnemuhle Canvas Metallic 350 gsm 

The printing substrate you choose for your photographs can have a dramatic effect on how your images look and feel. Whether your prefer a contemporary metallic look or a the classic look and feel of a canvas or fiber-based photo paper, we are always continuing to expand our options.

Chat with Freedom Paper’s wide-format printing experts online at or call us at 866-310-3335.


Campaign Encourages People to Print Their Most Important Photos


A public awareness campaign (Print. The Movement) has been launched to remind people to print more of their photos.

According to industry estimates, professional and amateur photographers worldwide will take about 14 trillion pictures in 2017. One unintended consequence of this boom in photography is that many photographers and consumers no longer make prints of their images.

According to data gathered by Professional Photographers of America (PPA), a staggering 53 percent of consumers have not printed a photo in more than 12 months, 70 percent do not have photo albums, and 42 percent no longer print photos at all.

Without the existence of prints, 42 percent of people ages 30 to 44 are likely to look back decades from now and wonder what happened to photos from their childhood, vacations,  and holiday get-togethers with relatives, and friends.

Technology is changing so fast that photos taken five or six years ago are stored on devices that are no longer supported. It is a problem for professional photographers and amateurs alike.

“Unless we change our ways, I think time will prove that we have gambled away our family histories — trusting too much in our ability to protect our memories on our phones, tablets, and other devices,” said PPA CEO David Trust. “It is a failed notion that we will all pay for.”

PRINT. The Movement

To help highlight the importance of saving images in non-digital form, PPA has partnered with industry leaders to launch Print. The Movement. This awareness campaign will help consumers see the value in showcasing and preserving their lives through high-quality prints, albums, and other photographic displays.

At PPA’s Imaging USA conference in San Antonio January 5-10, 2017, photography professionals will teach their colleagues about how their businesses can benefit from promoting themselves as “print artists.”

As photographer Tim Walden points out, “With so much photography never touching paper or canvas, there has never been a better time to perfect the art of printing and specialize as a print artist.”

Some professional photographers have already started heeding the message.

When Krista Lee Newbill of Krista Lee Photography in Nashville decided to stop selling digital files and only sell prints, she saw an increase in her customer base and a boost in her bottom line. Foot traffic in her storefront also rose, with clients seeking her artisanal, hand-crafted images.

“It’s so easy to get busy and not have time for prints,” says Newbill. She is convinced that professional photographers can play a part in helping more people display and preserve their memories.

Photographer Bryan Caporicci posted a YouTube video that emphasizes that technology comes and goes and “Photography is best enjoyed in print.”



PRINT. The Movement is being supported by a consortium of imaging companies and photo labs, including American Color Imaging (ACI), Bay Photo, BWC Printmakers, Canon, Canson Infinity, ChromaLuxe, Collages, Finao, Fundy Designer, GW Moulding, H+H Colorlab, Hahnemuehle, Kodak Alaris, Marathon, Meridian Profession Imaging, Miller’s, Simply Color Lab, Tyndell Photographic Packaging, and White House Custom Colour.

Is There a Gap in Your Company’s Photo Archives?

While “PRINT.The Movement” is targeted at consumers and the photography professionals that serve them, business professionals might want to heed the message too.

If you haven’t made archival prints of memorable events and milestones in the life of your organization, future employees may not be able to retrieve the image files they need to visually tell your organization’s story.

At Freedom Paper, we can recommend printers, inks, and papers that can help you make prints that will last for generations. Visit our website or call us at 866-310-3555 for recommendations.

Two Economy Inkjet Photo Papers Support More Visual Communications

Two new 8-mil economy inkjet photo papers from Freedom Paper give users of aqueous inkjet printers new options for everyday printing of photographic prints. Whether you shoot lots of images on your smartphone or use a dedicated camera, these papers make it feasible to print more of your best shots.

Freedom Paper VISUALIZE Inkjet Photo Paper Gloss 8 Mil is recommended for high-resolution photos with vivid colors and sharp details.

Freedom Paper VISUALIZE Inkjet Photo Satin Mil 8 Mil is best for photo enlargements, posters, and signs that will be displayed or viewed under bright lights. The satin finish supports a high level of image detail without a lot of distracting glare.

Freedom Paper Visualize Photo Gloss

Print collections of your best images on Freedom Paper Visualize Inkjet Photo Paper Gloss. (Photo:


Both of these economy inkjet photo papers have a bright-white base for a wider color gamut and a resin surface coating that makes prints feel like they were processed at a photo lab.

Freedom Paper VISUALIZE papers are compatible with new and legacy-model wide-format inkjet printers that use aqueous dye or pigment inks.

Prints made with aqueous pigment inks dry instantly and resist fading and water damage.

To boost the durability of prints, you can apply either pressure-sensitive or lower-cost thermal laminating films.

Affordable and Versatile

Both these new inkjet photo papers reproduce image details better than heavyweight coated bond papers. But Freedom Paper VISUALIZE Inkjet Photo Papers cost significantly less than the thicker, heavier weight, archival photo papers that photography professionals use to produce sellable, gallery-quality prints.

“Not all photo prints must last for years,” said Duana Bullins of Freedom Paper. “Many of our customers use photographs to illustrate technical problems or document progress on large construction projects. Big photo prints are also great way to tell stories about important events or spark an emotional response at meetings, company celebrations, and events.”

Photography enthusiasts can hang a few inexpensive photo enlargements on their walls to evaluate which images might be worthy of adding to a portfolio, entering in a competition, or printing on more archival materials. Designers can make proofs or presentation prints of projects that will feature multiple photographs.

Engineers, architects, and office professionals can use Freedom Paper Visualize economy inkjet photo papers to print aerial photos, satellite images, facility renderings, and construction-site photos on legacy printers that were originally designed for technical drawings and maps.

Freedom Paper Visualize Inkjet Photo Paper Satin

Freedom Paper VISUALIZE Inkjet Photo Paper Satin holds the higher ink densities of detailed photographic images. (Photo:

Order Freedom Paper VISUALIZE inkjet photo papers through the Freedom Paper website. The papers are available in 100 ft. rolls in five popular widths: 24, 36, 42, 50, and 60 inches.

For more information call our customer-service team at 866-310-3555.

IPC Uses Kodak Photo Tex Inkjet Fabric for UN Traveling Photo Exhibition

Kodak Photo Tex repositionable fabric can be a terrific option for printing photographic posters for traveling photo exhibitions. With Kodak Photo Tex inkjet fabric, you can easily hang the prints on any smooth, flat surface without the need for frames, mounting boards, or hanging hardware. When the exhibition at one site ends, simply remove and store the images or ship them to the next stop on the exhibition tour.

Photo Tex _Memories-Milestones

Pro Image Photo in New York printed 49 photo posters on Kodak Photo Tex Repositionable Fabric for an exhibition of “Moments and Milestones” in the 70-year history of the United Nations.

The United Nations at 70 Exhibition

One group that has used Kodak Photo Tex repositionable fabric for a photo exhibition is the International Photographic Council (IPC), a non-governmental organization (NGO) associated with the United Nations. The IPC includes members from all major segments of the photography industry and is dedicated to increasing worldwide recognition of photography as a universal means of communication.

For the UN’s 70th anniversary in September, 2015, the IPC organized a photo exhibition entitled “The United Nations at 70: Moments and Milestones.” The exhibition includes compelling images from the UN archives.

KodakPhotoText-UN70ExhibitionSome images include iconic moments such as: the signing of the UN Charter in 1945; a key Security Council meeting during the Cuban Missile Crisis in 1962; and the day a free Nelson Mandela addressed the United Nations for the first time. Other moments commemorated in the exhibition include: a medical worker immunizing a girl against smallpox; a classroom of farmers and their families learning to read and write; and a peacekeeper carrying an infant to safety after a tropical storm.

The exhibition was first displayed in the UN General Assembly lobby last September. Its final scheduled showing will be at the Photokina 2016 show in Cologne, Germany from September 20 – September 25.

Most recently, the “UN at 70” exhibition was displayed May 30 through June 1 at the 66th DPI/NGO Conference held in Gyeongju, Republic of Korea. Organized by the UN’s Department of Public Information (DPI), the DPI/NGO conference was attended by more than 2,000 delegates from 700 UN-affiliated NGOs around the world.

For the exhibition at the DPI/NGO Conference, Pro Image Photo in New York used an Epson Stylus Pro inkjet printer to output the 49 photographic posters on Kodak Photo Tex inkjet printable fabric with repositionable adhesive. They also handled the installation.

According to IPC Board member Manny Parks, “Kodak Photo Tex was the ideal media choice for this exhibition. It was the only product able to produce the high-quality results required, while providing easy installation within this time- and budget-limited project. Bravo!”

Exhibit Images from Company Archives

Exhibitions of archived images at meeting sites can visually remind attendees of some of your firm’s achievements and long-term vision.

For example, UN Secretary-General Ban K-moon urged viewers of the “Moments and Milestones” exhibition to “Look closely at all the photographs on display and reflect on what the United Nations stands for, what we have achieved, and how we can do better. I ask you to consider the people behind the images — the dedicated staff of the United Nations who toll around the world, often in extremely dangerous conditions on the front lines of conflicts and disasters.”

About Kodak Photo Tex

Kodak Photo Tex Repositionable Fabric can be used with any brand of wide-format inkjet printer that uses aqueous dye or aqueous pigment inks (e.g. Canon imagePROGRAF, HP DesignJet, and Epson Stylus Pro).

Prints made with Kodak Photo Tex stick to any non-porous flat surface and remove easily without unsightly adhesive residue. Kodak Photo Tex does not remove paint from a primed wall, is safe to apply over wallpaper, applies without wrinkles, and does not rip.

In addition to short-term photo exhibitions, you can use it to make wall murals, backlit graphics, and photographic decals for windows, doors, sign boards, countertops, and other flat surfaces.

If you have questions about using Kodak Photo Tex Repositionable Fabric on your wide-format inkjet printer, call Freedom Paper’s customer-service team at 866-310-3555. If you have used Kodak Photo Tex for a photo exhibition or other creative project, we would love to see photos of your project! Send them to:


Try Kodak Professional Textured Inkjet Art Paper for Photo Prints

Kodak Professional Textured Fine Art Paper

A richly textured inkjet art paper can add an elegant feel and timeless look to inkjet-printed photographs. So, the imaging experts responsible for the Kodak Professional line of inkjet media developed a textured inkjet art paper for photographers who understand that creative paper selection can be a key part of bringing their images to life.


With the coarse, structured surface of Kodak Professional Inkjet Textured Fine Art Paper, your prints will resemble artwork crafted on a traditional cold-press artist paper. The natural white surface of this alpha-cellulose paper creates a classic, painterly look, with softer colors and details than images printed on a high-gloss photo paper created with brightening agents.

For example, Kodak Professional Inkjet Textured Fine Art Paper can be a good choice for printing soft-focus or historic photographs, or portraits that have been digitally converted into “paintings.” It’s also great for reproducing art that was originally created with watercolors, pastels, or charcoal.


With a weight of 315gsm, this thick, textured fine art paper is easy to handle, even in larger print sizes. The heavier weight of this professional-grade textured fine art paper also adds to the perceived value of gift prints, hand-bound photo books, and matted prints created for sale at art fairs or galleries.



Kodak Professional Inkjet Textured Fine Art Paper can be used with the aqueous dye inks in older-model wide-format inkjet printers and in-home desktop printers. But it is recommended for use with the growing number of newer pro-model wide-format and desktop inkjet printers that use pigment inks for superior resistance to fading and humidity.

Freedom Paper sells Kodak Professional Inkjet Textured Fine Art Paper in 50 sheet boxes of 8.5 x 11-inch and 13 x 19-inch sheets and in three 50-ft. roll widths: 17, 24, or 44 inches.

If you have printed any photos, art, or creative projects on Kodak Professional Inkjet Textured Fine Art Paper, let us know how the product turned out. Send photos or descriptions to:


PPA Photo Competition Helps Photographers Improve Their Skills

PPA International Photographic CompetitionIf you ever wonder if your printed photographs are good enough to win photography awards, the Professional Photographers Association (PPA) offers two ways to find out. You can enter PPA’s International Photographic Competition (IPC) this summer. Or, you can watch how entries in the PPA photo competition are judged and learn about the 12 elements the judges look for in top-quality photographs and prints.

PPA’s International Photographic Competition attracts entries from some of the finest photographers around the world. The best images from this year’s competition will be published in a book printed by Marathon Press and showcased in a special exhibition at PPA’s 2017 Imaging USA convention and expo, January 8-10, 2017 in San Antonio, Texas.

International Photographic Competition (IPC)

PPA’s International Photographic Competition is open to all photographers (including PPA members and non-member photography professionals and photography enthusiasts). To participate, you must submit prints, electronic files, and physical and/or digital albums according to the guidelines posted on This site also provides details on entry fees, viewing conditions, and shipping instructions.

You can enter one of five categories:

Portraits: Portraits or wedding images

Illustrative: Commercial/industrial images, scenics, pictorials, and digital paintings

Event Albums: Photographs from time-sensitive social events, such as weddings, bar mitzvahs, etc.

Non-Event Albums: Collections of portraits or images that tell a story

Multi-Maker Albums: Collections of images produced by up to three different entrants, with a minimum of 20 images per entrant.

Entries must be submitted by midnight on June 22, 2016. Physical print entries must be received by PPA within seven days of the entry deadline. Late registration (for an additional fee) runs until July 7.  Submission criteria, rules, and entry procedures are available at

See How Photographs Are Judged

During the two-stage judging process, entries will be evaluated based on 12 timeless elements of photographic excellence. Submissions will either “merit” or “not merit.” Images that earn “merits” will move on to a second round of judging during which they can earn additional merits and a place in PPA’s prestigious Loan Collection and the exhibition at the Imaging USA 2017 conference.  PPA members who enter the IPC can earn merits toward PPA photography degrees.

This year’s entries will be judged from August 1-4 at Gwinnett Technical College in Lawrenceville, Georgia.  Judging is open to the public and doesn’t require a reservation or admission fee.

Interested observers can watch the judging online through  The “IPC Live” stream will be hosted by photographer and former radio personality Booray Perry, CPP. The IPC Live program will follow a few PPA members’ images through the judging process and include interviews with photographers about how they have benefitted from the International Photographic Competition.

You can watch a replay of the 2015 IPC Live on the International Photographic Competition page.

12 Elements for Merit Images

The Photographic Exhibitions Committee of PPA uses the following 12 elements as the “gold standard” for defining a ‘merit’ image.

Impact: The sense the viewer gets when seeing an image for the first time. (e.g. Does the image evoke laughter? Sadness? Anger? Pride? Wonder?)

Creativity: The original, fresh and external expression of the imagination of the image maker.

Technical Excellence: The print quality of the image presented for viewing. Factors that can affect the overall quality of the print include retouching, digital manipulation, sharpness, exposure, mounting, and color quality.

Composition: How the image is designed to bring all of the visual elements together to express the purpose of the image. Good composition prompts the viewer to look where the image creator intends. Effective composition can be pleasing or disturbing, depending the intention of the image creator.

Lighting: The use and control of man-made or natural light to enhance an image and define dimension, shape, and roundness of subjects.

Style: This could be a specific genre or recognizable characteristics of how a specific artist applies light to a subject.

Print Presentation: How elements such as mats and borders support and enhance the emotional appeal of an image.

Center of Interest: The point or points in the image where the maker wants the viewer to stop and take notice.

Subject Matter: The appropriateness of the subject matter is to the story being conveyed in the image.

Color Balance: How well the color tones work together to enhance the emotional appeal of the image.

Technique: The overall approach used to create the image. This could include posing, lighting, capture, presentation media, and printing.

Storytelling: How well the image evokes the viewer’s imagination. Each viewer might read his or her own story in an image.

A PPA blog post by PPA member Bob Hawkins explains all these elements in more detail and notes that PPA judges are trained to be mindful of these elements when judging images to the PPA merit level.

According to Hawkins, “The use of these 12 elements connects the modern practice of photography and its photographers back to the historical practice of photography” as it began nearly two centuries ago.

When the quality of your photography earns merits through the IPC, it can be a huge confidence booster for you as a photographer. It’s a credential worth promoting if you want to sell prints or market your services as a photographer.

If your entry doesn’t earn merits during the IPC judging process, you can request a critique from an IPC judge. The judge’s insights can help you identify areas for improvement and prepare for future photo competitions.

“Once photographers get over the initial fear of competition, most keep entering year after year and become better photographers in the process,” said Randy McNeilly, PPA’s photographic exhibition committee chairman. “Even if they don’t earn a merit right away, there’s so much they can learn.”

About the PPA

With nearly 30,000 members, PPA is the largest international non-profit association created by professional photographers for professional photographers. Almost as long-lived as photography itself, PPA’s roots date back to 1869.

Today, PPA provides education and resources that can help photography professionals continue to make a living from their art. For example, PPA offers insurance to help protect a photographer’s equipment and business, and advocates on Capitol Hill to legally protect visual artists’ creative works. For more information, visit

Hahnemuehle Introduces Inkjet Photo Cards in A5 Size

Inkjet photo cards made from Hahnemuehle fine art and inkjet photo papers can be used in dozens of creative ways. For example, you can safely carry a mini-portfolio of your most impressive images wherever you go. Or, you can create mini-collections of images as memorable gifts on important occasions. Or, you can use the card to print invitations to exhibitions, gallery openings, and other events.



Hahnemuehle’s first collection of inkjet photo cards were “mini cards” in a 10 x 15 cm (3.4 x 5.9 inch) format. The cards are sold in 30-sheet packs and come in an elegant metal box. The elegant packaging with the embossed rooster protects your prints and can be used as a small, mobile archive.

Because photographers know that bigger prints make a bigger impact, many have asked Hahnemuehle to offer the cards in a larger size. So, Hahnemuehle recently announced that inkjet photo cards are now available in A5 format (5.8 x 8.3 in.)

A5-sized cards will be available for three of Hahnemuehle’s most popular papers: Photo Rag ® 308, FineArt Pearl and Photo Rag ® Baryta.

Photo Rag 308 is a popular choice for creating high-quality fine-art prints. This 308 gsm cotton paper provides impressive pictorial depth for both black and white and color photographs and art reproductions.

Photo Rag Baryta is a white, cotton paper with a smooth, high-gloss surface. The very fine surface texture and the baryta gloss give portraits a particularly expressive character.

FineArt Pearl is a bright white, 285 gsm, alpha-cellulose art paper with a pearlescent surface finish that supports higher ink densities and color gamuts required for sharp images. The subtle gloss adds depth and contrast to this luxurious paper.

Hahnemuehle Photo Cards are resistant to aging and are manufactured according to the longevity requirements of galleries and museums (9706 Norm ISO).

Instructions for making borderless prints on the inkjet photo cards can be downloaded from the Hahnemuehle website:

Museo Adds Portrait Photo Paper to Its Line of Fine Art Photo Papers

The Museo® line of digital fine art media is being expanded. Coveris™ Advanced Coatings has developed Museo® Portrait™ photo paper for wedding, portrait, and school photographers who are making the transition from lab prints to inkjet photo printing.

MuseoPortraitImage_600-Designed specifically for use with Photo Black pigment inks, Museo Portrait photo papers are offered in luster or gloss finishes.

The instant-dry surface of this resin-coated paper produces vivid, true-to-life images on paper that looks and feels like traditional photographic paper.

The unmatched 11.4-mil thickness of this 290 gsm resin-coated photo paper keeps highly saturated prints free of cockling. Compared inkjet photo papers that are 7 to10 mils thick, Museo Portrait paper feels like a professional quality paper. It’s a cut above the rest.

In addition to portraits, the paper can be used for fine art photography, portfolios, black-and-white prints, and sepia prints. It is economical enough for use by photography students and school photography and for studio proofs.

“We are committed to broadening our Museo Fine Art offerings for our loyal customers,” said Tamara Pittman, product manager of digital imaging at Coveris Advanced Coatings. “We are confident that Museo Portrait will quickly become a top choice for photographers, design professionals, advertising agencies, and art schools, worldwide.”

Museo Portrait is available in 17 x 22-inch sheets and 50 ft. rolls in three widths: 17, 36, and 44 inches.

For more information, visit the Museo Fine Art page on Facebook or watch an 18-minute  webinar on YouTube about the entire line of Museo Fine Art paper. In the video, photographer Tina Forbes of Coveris mentions what types of images she likes to print on different types of Museo Fine Art Paper.

Freedom Paper is a proud reseller of Museo Fine Art paper. We currently offer two of the best-selling products in the line: Museo Silver Rag and Museo Artist Card Sets.


Photography Conference Emphasizes the Power of Print

Professional photographers attending the WPPI Wedding and Portrait Photography Conference + Expo at the MGM Grand in Las Vegas this week are learning how selling prints can help them grow their business.


WPPI Conference Logo
The “Power of Print” Pavilion and programming at the WPPI photography conference and expo discuss how photographers can add revenues through the increased sale of print packages and specialty prints on unique substrates.

Speakers Emphasize Legacy and Emotional Impact

In her keynote presentation, world-renowned portrait photographer Sue Bryce will talk about how the emotional impact of displaying prints when talking with clients.  Instead of selling images soley through online galleries or simply giving clients digital files of their images, Bryce believes, “We need to return to our roots as professional photographers. We need to print our work, and value this legacy we are capturing.”

In the master class “Anatomy of a Fine Art Print,” photographer and master printer Rocco Ancora will explain that: “Capturing stunning images in-camera is an art in itself, but it’s only half of the equation.” He will demonstrate how to interpret an image and complete the vision in the final print. He will demonstrate creative image editing and post-production techniques that can give fine art prints a distinctive edge.

In a six-hour PLUS session on “The Art of Post Production and Fine Art Printing,” Ancora demonstrated how the process from capture to final print comes together and explained how to determine the best inkjet media for each image. He believes: “Whether it’s a print hanging on the wall or a beautifully printed book, there is something quite emotive and nostalgic about a printed image.”

In the platform class “Print or Die,” photographers Chadwick Bensler and Camille Bensler will explain why they have made prints a cornerstone of their wedding photography business and why they incorporate albums and artwork into their wedding and engagement commissions. They will encourage photographers to enjoy the artistic fulfillment that comes from creating heirloom products for clients.

Portrait photographer Peter Eastway is discussing “The Art and Craft of Gallery-Size Portrait Prints.” He notes,”It’s one thing to post a portrait photograph that looks good on social media or a website, but quite another to produce a beautiful, high-quality print that impresses the discerning eye of a gallery audience.”

Professional photographer David Beckstead will talk about “The Art of Increasing Your Print Scores at Competitions: From Composition to Presentation.” Having served as a judge for the WPPI 16 x 20 Print Competition, Beckstead explains what makes the winning prints stand out. He says, “Competitions can be a great way to polish yourself as a photographer and boost your business through promotion a marketing. But a lot of photographers treat print competitions like slot machines: They throw in their big and hope for the best.” Beckstead demystifies print competitions and explains that there’s a better way to go preparing your images for entry.

Exhibitors Show New Printers and Materials

WPPI Expo exhibitors who offer printing products and services will have special signage in their booth.

For example, visitors  who flock to the Canon booth to see Canon’s new flagship EOS-1D X Mark II DSLR will also learn about the latest Canon printers, including the Canon imagePROGRAF PRO-1000.  A gallery of prints made by the renowned photographers who serve as Canon Explorers of Light will also be displayed.

Expo attendees will be invited to print up to five of their photographs on Canon’s DreamLabo 5000 production inkjet photo printer. Several Explorers of Light photographers will be providing demonstrations both on stage and during Conference seminars.

Exhibitors showing specialty papers at WPPI include Hahnemuhle USA and Moab by Legion Paper.

In the Hahnemuhle booth, five renowned photographers (Steve Freidman, Jose Villa, Paul Ernest, Hiram Trillo, and Alexis Cuarezma) will give autographed prints to the first 50 WPPI attendees who visit the booth during their scheduled signing hours. Hanhnemuhle will also be showing prints made on the new panoramic format of Hahnemuhle PhotoRag® fine art paper for inkjet photo printing.

Hahnemuhle Panoramic Inkjet Photo Paper

The panoramic format inkjet photo papers are available in the matte Photo Rag 308 or the gloss Photo Rag Baryta. The sheet size of 21 x 59.4 cm (8.2 x 23.39 inches) is ideal for landscapes and cityscapes. The sheets can be printed on desktop inkjet photo printers that can handle A4 sheets (8.24 x 11.7 inches).

Moab will be showing its full line of papers, including Slickrock Silver inkjet metallic photo paper, Entrada Rag, Lasal Exhibition Luster, and Juniper Baryta Rag. Images from Moab Masters such as Jim Graham, Chris Lalonde, and Norman Seeff will be featured.

“WPPI is making a concerted effort to educate photographers about the Power of Print through dedicated conference programming, sales presentation techniques, and 75,000 square feet of exhibitors who offer a wide range of printing products and services,” said Jason Groupp, WPPI Director of Education and Membership.

The WPPI Wedding and Portrait Photography Conference + Expo attracts more than 13,000 professional photographers who want to learn more about the art and business of wedding and portrait photography and filmmaking. The 2016 WPPI Conference opened March 3 and runs through March 10. The Expo runs March 7-9, 2016.

Canon Experiment Shows Photographers’ Obsession for Details

When Canon introduced the Canon imagePROGRAF PRO 1000 inkjet photo printer, the press release noted that the printer was designed for photographers who were obsessed with details.

Frankly, the word “obsessed” isn’t used very often in most stick-to-facts press releases. As it turns out, Canon didn’t use that term lightly. They had already published a video demonstrating that photographers do indeed have a greater eye for details than the average viewer of photographic prints.

In “The Obsession Experiment,” Canon asked three people to examine the same print on a gallery wall.  One individual was not a photographer; one was a photography student; and one was Joel Grimes, the professional photographer who shot the photo.


Canon used eye-tracking technology to record and compare how each of the three individuals viewed the photo on the wall. Not surprisingly, the professional photographer who made the image was much more rigorous in examining the details.

Canon Obsession Experiment

In Canon’s Obsession Experiment, pro photographer Joel Grimes made a much higher number of eye movements when viewing a print than a photography student and non-photographer.


Some observers contend that Canon’s experiment proves that photographers don’t have to be so picky about their images, because most people don’t view their prints the same way they do.

There’s nothing wrong with being obsessed with print quality — especially when making large prints. Keep in mind that the professional photographer’s obsession with details helped push digital photography and printing technology forward.

The reason we now have better cameras, fantastic inkjet printers, and a terrific selection of professional-quality photo and art papers is because photography pros clearly explained the type of quality they expected to be able to achieve with digital tools. 

But this video isn’t only about the photographer’s obsession with details. It also says a lot about Canon’s passion for imaging research. What other company would think to use eye-tracking technology to test the widely held belief that professional photographers really care about details?


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